If you want to expand your customer base and strengthen your brand image on the internet, you should invest in online display ads. With online ads, you can reach your target audience in a highly-focused manner. However, before you plan to purchase ad space, you should familiarize yourself with the basics of online advertising, specifically the different kinds of ads you can publish on the internet.
Video ads are a highly popular format in online advertising, which is a direct result of YouTube’s success. There are several in-site features as well as software that allow businesses to create high-quality video ads that not only promote the features and benefits of their product/service, but also entertain the viewers in the process.
Rich-media ads grip the attention of the viewer like no other advertisement. This is because there are several graphical features in a rich-media ad that even include video, making the advertisement interactive. You have to remember that rich-media ads take a while to load, so use them wisely to derive maximum benefit from them.
Pop-up ads are usually banner advertisements that appear on the screen as a pop-up window, although standard browsers have options by which users can block pop-up ads. However, pop-up ads designed in the format of hover ads can escape these options. Pop-up ads are used widely, simply because they prove to be effective. Visitors do not view them until the main window is closed, which also means they do not get side-tracked by other advertisements. Pop-up ads have the necessary call-to-action, prompting users to click and be directed to your business page.
Similar to pop-up ads (though they don’t pop-up!), widgets contain little textual information informing viewers about your product/service and asking them to click on the ad which brings them to your website.
These are known as hybrid ads. These are created in line with the overall theme of your brand. Moreover, along with ad copy to attract visitors, hybrid ads have other elements to engage the viewers. If you purchase an entire page, the ads published will be termed as roadblock. Of course, this grabs the attention of the reader the most since the page is filled with customized ads, but you have to pay for the entire page as well.
Other Types of Ads
These were the major types of online ads. However, you can always look for the format of your choice with your ad space provider. This is the best thing about online marketing, especially placing ads. You have a wide variety to choose from. Plus, the cost of these online ads is lower than conventional forms of advertising. This simply means that you can experiment with different types of online ads before finding one that brings the maximum number of traffic to your website.
Also, don’t forget to work on the ads themselves. Make sure they are engaging and informative at the same time. If they fail to provide information about the product/service or grab the attention of the reader, you wouldn’t achieve anything from your campaign.