SEO is the root source of organic traffic, and the first half of the battle is getting people on the information supehighway to your rest area. Once there, whatever storefront, service or product they find at said rest stop will depend on the web page itself. Regardless of how polished, how well written and perfectly developed a page is, however, becomes a moot point if they don’t ever get there. This takes us back to the beginning, which is all about SEO (Search Engine Optimization).
The internet isn’t unlike any other street or highway anywhere in the world, it is a means to get from point A to point B. SEO works to benefit companies in two primary ways in this regard. For those consumers and travelers who know where they want to go or what they are looking for SEO acts essentially as the road signs to help direct them. The other travelers upon these virtual highways are merely random travelers, who if given the right motivation or perfectly aligned advertisement may also end up becoming a customers.
Lead generation, sales and survival of companies are becoming more dependent upon SEO and web page design. The largest marketplace in the world is now the online marketplace, and it is run by SEO. Few stores and companies would survive if customers couldn’t find them or access them. That is virtually what SEO is intended to do, help people locate companies and get them there. Organic traffic is the lifeblood of business, and that is even truer in relation to the internet.
How important is SEO and lead generation? That depends on how important customers are to your company, it depends on the need of any company to be able to sell their services or products. It really is that important, important as the success of your business.