There are some great ways to make WordPress much faster. Because the site can be slow, it might take a little effort to get it to speed up, but it can be done.
Site speed is important because the first time someone comes to your website, you only have a fraction of a minute to get them to stay and read. If they have to wait 2 seconds (according to a survey), their satisfaction levels will go down by 3.8%, and you will lose 4.3% revenue, and clicks will be reduced by 4.3%. As you can imagine, each second is a revenue killer.. Below is a list of quick ways to make your website speed faster.
1. Pick a great host.
With all of the options out there it’s hard to tell which hosts are good and which are slow. WordPress can quickly get slowed down if you’re heavy on CSS, JS and plugins. Don’t just go with a standard shared hosting plan, be sure you find a host that is reliable and fast. If you have it in your budget, go for a VPS (virtual private server) or a dedicated server to ensure you’re pages load super fast. These types of hosts will ensure you don’t have other websites on your server fighting of your bandwidth and slowing your site down.
2. Pick a great Wordpress framework or theme.
3. Make sure you optimize your images & use a content delivery network.
One of the major sources of slow loading Wordpress websites are huge image files that are not optimized and compressed. There are a few great plugins out there that will run through your site’s media library and compress each image individually to help on page load speeds. Once you have optimized images you should find a reliable content delivery network (CDN) What this does is take all your static files and allows your visitors to download them as quickly as possible. It does this by serving the files on servers that are optimized for load speeds and are closest to your visitor.
4. Make sure your homepage loads quickly.
Make sure you do these things:
- Don’t show full posts; show excerpts.
- Only show between 5 and 7 posts on the front page.
- Don’t use too many sharing widgets on the home page (this takes up too much time to load).
- Get rid of inactive plugins and old widgets you don’t need, too.
- Make sure you minimize, minimize, minimize.
At the end of the day, if your home page is not loading quickly, your visitor won’t sit around all day waiting.
5. Make sure you optimize your database on WordPress.
There are optimization plugins (I recommend WP-Optimize) out there that can optimize your WordPress database by cleaning your page revisions, post revisions, comments, spam etc. If you haven’t noticed from this post, you’re overall goal is to minimize the size of everything.
6. Get rid of hotlinking.
Hotlinking is when other websites link to an image on your website. You would think this is a good thing if it comes with some SEO juice or banklink, but it could be stealing and killing your server’s bandwidth. There are plugins available to prevent image hotlinking, or you can find a simple script to include if you’re a php wizard.
7. Use LazyLoad with your images.
Images tend to be the largest files when downloading a web page, the overall goal is to make sure when a site is loading that it doesn’t have to wait for every image below the fold to load as well. With Lazyload you’re telling your visitors browser to wait to download the images throughout the website as they scroll, this in turn loads the initial page faster and you have a happy potential customer.
These are not the “say all be all” speed tips but they’re simple tips that will surely improve your WordPress site speed.