Whether you run a successful website or solely deal in online advertising, selling ad space to businesses can prove to be a lucrative activity. However, earning substantial profits via selling ad space means that you need to develop a strong customer base over time. The following are some effective tips that can help you achieve this goal:
Offer Special Deals
Giving out special deals on a regular basis is one of the best ways of bagging clients. These deals can take several forms, such as:
- Offer discounts on a certain amount that customers pay, or on the amount of ads they buy.
- Offer a bonus if they reorder, such as an eBook or software.
- Offering a free ad for a certain amount they purchase, such as 1 ad free on 2 purchased ones.
Remember, businesses are finding it challenging to maintain their operational costs without having to forego their marketing budget. The market is highly competitive, so businesses are sure to pick up on deals that provide them with cost savings.
Content based advertising (when done correctly) offers surefire results in the internet marketing world. There are several ways in which you can boost your ad space sales via content marketing. For instance, if you are running a successful blog, you can offer to place your customers’ ad between the articles. The banner or classified ad can be inserted between paragraph breaks. This ensures that all readers can view them. This in turn increases the target market of your clients.
Moreover, selling ad space by developing content can be further enhanced if you write articles that are related to the ads. This can also work the other way round, i.e. you only offer ad space to businesses that fall in the same industry you write for. When the content focuses on the products/services being promoted, the ads become more effective.
You can even endorse the products. In this way, your website followers will definitely consider purchasing it. Or, if you don’t want to endorse the products, you can write a review on them. This is a win-win situation for yourself and your client as your blog will benefit from increased content whereas the client’s product will get greater publicity.
Show the world how well company ads do on your website. Publish them while promoting your ad space. This is better than simply stating that you have a successful website. Numbers speak, and published statistics also create a sense of reliability.
In the end, you have to remember that unless your ads convert, no one is going to buy your space. Of course, a good website is bound to attract people, but you should go one step ahead and optimize your web pages in a way to increase exposure for client’s products and services. This means having a good website design and compelling content. Most importantly, you need to focus on the layout of the website. Unless the ads do not look good on the page, nobody is going to pay any attention.